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ExxonMobil Follows AMSOIL into Extended Drain Market

ExxonMobil Follows AMSOIL into Extended Drain Market

Motor oil technology has gradually progressed since the days of the earliest automobiles. In those days, standard motor oil drain intervals were between 500 and 1000 miles, and motorists had to switch viscosity grades with the changing of the seasons. The development of oil filtration and additive technology in the 1930s allowed drain intervals to increase to 2000 and later 3000 miles, while the development of viscosity modifiers in the 1940s allowed the formulation of multi-grade oils that could be used in both hot and cold temperatures.

According to AMSOIL Vice President Alan Amatuzio, the introduction of ExxonMobil extended drain oil is long overdue. "While AMSOIL INC. has certainly proven that extended drain intervals provide valuable benefits," said Amatuzio, "the fact that ExxonMobil is finally saying the same thing brings the message to even more people. ExxonMobil's move is significant in that more consumers will now recognize AMSOIL as the pioneer in extended drain oils and will benefit from the advanced technology we introduced 33 years ago."

ExxonMobil recently announced a new line of motor oils recommended for extended drain intervals.
It was only a matter of time before another company followed the path forged by AMSOIL over 30 years ago. Some motorists may recall that Mobil also followed AMSOIL into the synthetic motor oil business, introducing its synthetic motor oil several years after AMSOIL. The technology for extended oil drains is obviously available, but until now, the major oil companies have had other agendas. Marc Graham, who is president of Pennzoil-Quaker State-owned Jiffy Lube International, was quoted in a 2001 Lubricants World interview as saying, “At [PQS] we use a number internally that if we [shortened the drain interval] by 100 miles [for each car serviced], it would mean an additional $20 million in revenue for the company.” He also explained that “if we could move our customers to get one more oil change per year, it’s worth $294 million for the oil change alone and $441 million in revenue, when you include the ancillary products and services customers typically buy along with the oil change.”

Mobil backed off 25,000 mile oil change intervals in 1974.
Mobil briefly recommended 25,000 mile oil drains in the 1970’s. It’s not difficult to figure out who they were trying to compete with. AMSOIL was the only other company offering synthetic motor oils and recommended 25,000 mile drain intervals. However, it may be that because vehicle manufacturers weren’t yet comfortable with extended drain intervals, Mobil retracted its extended drain recommendations and simply recommended motorists follow the intervals specified in their vehicle’s owners manual. Of course, traditional oil change recommendations also allow Mobil and other motor oil companies to sell a lot more oil. Everyone wins but the customer.

AMSOIL stands apart from the competition.
AMSOIL has always formulated its products to be the absolute best, continually researching ways to make its already outstanding products even better. Other oil companies, however, are beholden to shareholders, and one could speculate that their incentive is to maximize profit. They formulate oils down to a price, rather than formulating them to be the best they can be. Then, they price their products to maximize profits. In addition, AMSOIL has 33 years of experience blending premium extended drain synthetic oils. That’s 33 years worth of proven performance in the field.

A close look at ExxonMobil’s new long drain motor oil line reveals that two are petroleum based, one is a synthetic blend and only one, Mobil 1 Extended Performance, is a full synthetic. The petroleum based products are recommended for 5000 mile drains, the synthetic blend for 7500 mile drains and Extended Performance for 15,000 mile drains. However, a look at the fine print reveals that ExxonMobil is still recommending drivers follow the oil drain recommendations listed in their owners manuals during the warranty period. AMSOIL synthetic motor oils are recommended for 25,000 mile or one year drain intervals in both new and older vehicles. The AMSOIL warranty stands behind this recommendation.

AMSOIL has recommended 25,000 mile/one year drain intervals since 1972.
AMSOIL delivers the highest quality lubricants on the market. It’s the AMSOIL identity, and it’s what customers expect. Al Amatuzio coined the phrase “extended drain interval,” and from the beginning, AMSOIL synthetic motor oils have been formulated for extended drain intervals.

Vehicle manufacturers are pushing for extended oil drain intervals.
Vehicle manufacturers in Europe have been recommending extended oil drains for years. In fact, the average drain interval in Europe is 10,000 miles. Vehicle manufacturers in the United States are definitely coming around to extended oil drains as well. Most owners manuals from recent model vehicles recommend 5000 to 7500 mile oil drain intervals. In addition, oil life monitors have become increasingly common on today’s vehicles, allowing and encouraging motorists to increase drain intervals up to 12,000 miles, even when using conventional oil. Vehicles equipped with an oil life monitor no longer recommend oil changes based solely on mileage. The system measures engine operational data such as temperature, revolutions and speed to determine when the oil is nearing the end of its life.

The motor oil industry is faced with the extended oil drain interval issue.
The success of oil life monitors has posed a threat to motor oil companies who insist oil must be changed every 3000 miles. It becomes increasingly difficult to maintain this position when vehicle manufacturers are recommending significantly longer intervals with the use of their oil monitoring systems. This is no doubt one of the reasons ExxonMobil finally introduced a line of long drain motor oils.

AMSOIL products are available for less.
The suggested retail price of the top oil in ExxonMobil’s new line, Mobil 1 Extended Performance, is $5.79 to $5.99 a quart. That’s right in line with AMSOIL 5W-30 and 10W-30, which retail for $5.95 a quart. By registering as an AMSOIL Preferred Customer, customers pay only $4.85 a quart, and even less when purchasing by the case.

AMSOIL is the undisputed leader in synthetics.............

Since 1972, AMSOIL Synthetics have proven to be the BEST. AMSOIL also engineers and manufactures Super Duty Oil filters which have a 12,500 mile service life as well as specialized filtration systems for commercial and fleet applications in cars and light, medium and heavy trucks which can filter particles down to less than one micron ( a standard full flow oil filter can only filter to 20-25 microns with any degree of efficiency) making oil changes virtually unnecessary and virtually eliminating engine wear. These filters have been proven by millions of miles of over-the road trucks, construction equipment and fleet service.

RCSynthetics your New Jersey Amsoil Dealer is comprised of a group of highly skilled team of Engineers and Lubrication and Filtration Specialists. You too, can join our group when you become an AMSOIL Dealer and take advantage of all that we offer as you use products in your own vehicles or begin your own AMSOIL business. You won't find a more knowledgeable and skilled group of Dealers anywhere which is very important when you need support as you build your business.

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Read what our satisfied customers have to say about us. Read through our website. Contact us with any questions. If you decide to become an AMSOIL Dealer you will be joining, in our opinion, the most skilled AMSOIL group there is. We will help you get started and provide you with the tools and information in order to be successful in this business or with technical and product assistance to use AMSOIL products in your own vehicles.

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